Fees 2021: The Culture of Communicating Value

People drive the financial health of any veterinary practice. Your people make recommendations and present pet owners with treatment plans that have fees attached to them. People who own pets accept or decline these recommendations. Their compliance and acceptance of your fees drives revenue. How fees are determined, and then how they are communicated greatly determines whether or not compliance happens. Well-Managed Practices create cultures where value is the focus, and teams learn to communicate fees based on value, which improves overall compliance rates. This issue of WMPB includes the latest fee data in the profession, along with tools to create a culture that communicates value in your practice.